Agenda

Name Time Description
Saturday, October 26, 2019
Registration1:00 PM - 3:00 PM 
The Great Escape3:00 PM - 4:30 PM
You'll have to join us to find out the details of this fun event!
Welcome Reception6:30 PM - 8:30 PMRelax and unwind at this casual get-together. Eat delicious hors d'oeuvres, drink a fun (non-alcoholic or alcoholic) cocktail, socialize with friends old and new…and have a chance to win some cash!
Sunday, October 27, 2019
Breakfast8:00 AM - 8:30 AM 
Registration8:00 AM - 8:30 AM 
Opening Session8:30 AM - 9:00 AM
Paul Trapp and Steve Davis open our event with an inspiring speech about where we've been and where we're headed.
Taming the E-mail Beast9:00 AM - 10:30 AM
Every day, managers and professionals are getting buried under a continuing stream of both useful and useless e-mail. Without a system for getting "control of the beast", professionals spend much of their work (and personal) time spinning wheels and feeling highly unsatisfied. If you would like to get control of your e-mail "beast", you should attend this program. Learn a proven system for taming your e-mail account, with strategies for keeping your inbox efficient and under control by building and administering a personal "e-mail infrastructure". Reduce the mess in your inbox by having "natural" places for your e-mails to go. Learn how to get rid of all those "quick little" e-mails once and for all, as well as how to mitigate or even eliminate much of that annoying junk and spam. Learn several key technical tips for better managing your e-mail using market-leading software like MS Outlook and/or Gmail. Finally feel on top of your e-mail and related activities, rather than feeling it is on top of you. See why one client found that the average attendee saved 2+ hours per week PER EMPLOYEE, and other attendees have reported inboxes with thousands of less e-mails a few days/weeks after taking the program.
AM Break10:30 AM - 10:45 AM 
Partner Presentation - Reel Impact10:45 AM - 11:15 AM
Reel Impact is a full service, multimedia-communications production company specializing in live business events, video production and interactive communication. For more than 23 years, we’ve been helping some of the world’s top companies, government agencies and marketing organizations to get their target audiences to think, feel or do things differently. Our customers will attest to the fact that we possess both the technical expertise and creative know-how to deliver your message on time, on budget, and with real impact.
Partner Presentation - Knight WiFi11:15 AM - 11:45 AM
Knight Wifi was founded with the vision of being able to set those being held captive in the event and trade show industry, by overpriced, under-performing internet/WIFI free from and not having a choice to do anything about it. Our mission is to provide dependable, faster, better performing internet and flexible network deployments to Show Contractors, meeting and event planners, and exhibitors.
Partner Presentation - Sonic Promos11:45 AM - 12:15 PM
Sonic Promos is a product-based promotional marketing agency located in Maryland. Our team works as an extension of your marketing department to help make your job easier. We specialize in promotional products and merchandise, branding solutions, global sourcing and consultative marketing. We support companies in establishing and reinforcing their corporate brand. Whether your needs include international production, rush services, eco-friendly products or the latest tech trend, Sonic Promos has the expertise to deliver exactly what your marketing program calls for. An in house graphic design studio and educated team members are the tools we provide to help your project gain the attention it deserves. At Sonic, we bring a real return on investment when it comes to your marketing budget.
Working Lunch / Hilton presentation at 12:4512:15 PM - 1:15 PM 
Hilton Anatole Site Visit1:15 PM - 2:15 PMHilton Anatole's legendary distinction for grand design, devoted hospitality and enduring style is unmatched. A destination where distinctive architecture, exquisite antiques and an astounding collection of priceless art - one of the largest ever assembled for a U.S. hotel - provide a backdrop for the most comprehensive, award-winning conference and exhibit facilities ever assembled under one roof. Recognized with over 125 industry awards for exceptional facilities and service, this downtown Dallas hotel will treat you to a warm welcome and an array of gracious amenities. Meeting and Event Highlights: *Flexibility: 600,000 sq. ft. of event space, including 79 meeting rooms, 9 ballrooms and 128,000-sq-ft Trinity Exhibit Complex *Central U.S. location: Almost 3,000 inbound flights each day at DFW and Love Field airports *AV Expertise: Full-service, on-site PSAV support *Culinary Satisfaction: Award-winning catering, four restaurants and five bars to keep your attendees close and satisfied *Invigoration: An 80,000-sq-ft fitness club and spa to keep health-conscious teams pumping *One-of-a-kind Events: Private, seven-acre park for outdoor events *Relaxation: New JadeWaters Resort Pool with leisure pool, activity pools, lazy river, water slides, grill and bar (seasonal) *Big Impressions: Multiple options for branding throughout the hotel
Authority Marketing: 10 Ways To Position Your Personal Brand for Success in the New Media Landscape2:30 PM - 5:30 PM
While your competitors focus on building their corporate brands – a process that takes more time, money and resources – you can make a much larger impact by instead focusing on your own thought leadership – what Rusty & his team call Authority Marketing. This presentation walks through the changing media landscape and how to use 10 steps to build a meaningful Authority brand to build your business and make an outsized impact with your message. Shelton's presentation will include a fresh look at personal branding, a walk-through of an online brand audit, a practical roadmap for social media and much more.
PM Break3:00 PM - 3:30 PM 
Departure for Omni6:15 PM 
Offsite dinner hosted by Omni Hotels & Resorts6:30 PM - 9:00 PM 
Monday, October 28, 2019
Breakfast8:00 AM - 8:30 AM 
Analyzing Room Block Pace and Pick-Up Reports8:30 AM - 9:15 AM
You've negotiated a great contract for your client, but how can you continue to be of service to them? Understanding how to accurately analyze room block pace and pick-up reports is a critical piece of the ongoing service you provide. Being able to spot trends/issues early and knowing what action to take can save your clients thousands of dollars in attrition fees.
Wealth Management for Business Owners9:15 AM - 10:00 AM
Once you accumulate a nest egg, you need to make some smart choices to be sure you keep it! Learn the basics of wealth management from an industry subject matter expert.
AM Break10:00 AM - 10:15 AM 
Establishing a Franchise Advisory Council10:15 AM - 11:30 AM
A Franchise Advisory Council is a communication tool used by franchises around the world. Learn the basic concept and take steps to build our Council.
Lunch11:30 AM - 12:30 PM 
Introduction to PrepZone12:30 PM - 4:00 PMPrepZone software will be presented by 2 representatives from the software developer, FranchiseSoft. In this hands-on training, we'll review the dashboard and the most common processes that franchisees will utilize on a daily basis. You'll be working in PrepZone and will leave the session with sample information for the purpose of practicing. Relevant timelines and the go-live launch date will be discussed.
PM Break2:30 PM - 3:00 PM 
Evening Reception6:30 PM - 7:00 PM 
Exchange 2019 Awards Banquet7:00 PM - 9:00 PM