While your competitors focus on building their corporate brands – a process that takes more time, money and resources – you can make a much larger impact by instead focusing on your own thought leadership – what Rusty & his team call Authority Marketing. This presentation walks through the changing media landscape and how to use 10 steps to build a meaningful Authority brand to build your business and make an outsized impact with your message. Shelton's presentation will include a fresh look at personal branding, a walk-through of an online brand audit, a practical roadmap for social media and much more.